Demand Generation Manager - Permanent Contract
Sales & Business Development
Paris, France
The Challenge 🎯
- Make Aria visible where it matters. We're entering new verticals (vertical SaaS, state-backed suppliers, etc.) where we have no brand awareness yet. You'll need to find and activate the channels, events, and partnerships that put us in front of the right buyers.
- Build the distribution playbook from scratch. There's no established events calendar, no sponsoring framework, no lifecycle nurturing in place. You'll co-define the approach with the Head of Marketing and own the execution.
- Drive pipeline, not just impressions. This is a sales-led business with long cycles. Every initiative you run must connect back to pipeline generation. You think in meetings booked and opportunities influenced, not reach.
- Operate with a small team and high autonomy. You won't have a 10-person marketing org behind you. You'll coordinate with freelancers, work cross-functionally with Sales, and make decisions fast. You're comfortable being the person who both plans and executes.
Your Missions 🚀
- Events & conferences: Identify, plan, and execute Aria's presence at key industry events (trade shows, roundtables, speaking opportunities). Own the full cycle: selection, logistics, pre/post-event activation, lead conversion.
- Targeted sponsoring: Find and activate the right audience relays: sector newsletters, podcasts, media partnerships, influencers. Negotiate, execute, measure.
- Paid distribution: Run targeted LinkedIn Ads and SEA campaigns to amplify content and events.
- Nurture & lifecycle CRM: Structure and operate nurturing sequences to convert leads into qualified opportunities.
- Channel reporting & budget: Track performance across channels, manage the acquisition budget, recommend trade-offs.
Why this role is exciting
You're not joining a mature marketing machine. You're joining a company where the product-market fit is proven, the revenue engine is running, but the marketing distribution layer barely exists yet.
That means:
- No established events playbook, no sponsoring framework, no lifecycle nurturing in place. You'll build it.
- A strategic repositioning underway: from marketplace financing specialist to embedded B2B financing platform. You'll help make that positioning real in the market.
- A small, high-trust Revenue team (Marketing + Sales, ~10 people) where your work directly impacts pipeline. You'll see the results of what you do.
- This is a role for someone who gets energy from building, not optimizing. If you want a well-oiled demand gen machine to manage, this isn't it. If you want to be the person who creates the playbook others will scale, keep reading.
What We Are Looking For 🫵🏻
You have 5-7 years of experience in B2B marketing, ideally in tech or SaaS. You've done events, run campaigns, and worked closely with Sales. You don't need a playbook handed to you.
What matters most:
- You're a doer who thinks. Execution doesn't scare you; losing sight of the business objective does.
- You're commercially minded. Marketing exists to generate pipeline. You're comfortable with salespeople, their deals, their language. "Awareness" without a pipeline angle doesn't satisfy you.
- You build before you optimize. You've worked where nothing existed yet. You’re comfortable with shipping a first version, measuring, adjusting.
- You manage external partners well (freelancers, vendors, media partners).
- You're rigorous with data. You track what matters (pipeline contribution, channel conversion…). You know when good enough is good enough.
Nice to have:
- Experience in fintech, payments, or financial services
- Familiarity with CRM/marketing automation tools (Pipedrive, HubSpot, or similar)
- Comfort with AI tools in your daily workflow
- French and English fluency (our markets are primarily France and UK)
What We Offer & Our benefits 🎁 🤝
- Impact: A key role in a high-growth Fintech
- Flexibility: A remote-friendly culture
- Environment: Beautiful offices in the heart of Paris
- Meal vouchers via "Swile" worth €11,10 per day.
- Bike subscription : Coverage for your bike subscription (or public transport) and access to private parking.
- Health insurance : 100% coverage of family
- Fruit delivery : Weekly delivery of fresh, seasonal, and locally sourced fruits.
Interview Process 🤝
- First with Guillaume, our HR Manager
- An interview with Tsanta, the hiring manager, our Head of Marketing (45 min)
- A Case study
- A Coffee fit
Aria is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, including those with disabilities.